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A virtual reality experience on music by
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The VR Experience

The Coast is a VR music video for the eponymous track by Montreal-based electropop band VALAIRE. In just under 4 minutes, The Coast takes its viewer through the upbeat landscape of an exotic island, rich in colour and lush with life to the rhythm of VALAIRE’s soundtrack. A novel approach to VR, it was designed to bring smiles to its viewers and to make them dance along.


  • March 20 to 24, 2019
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  • Montreal, Canada
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  • February 20 to March 2, 2019
  • Rendez-Vous Québec Cinéma
  • Montreal, Canada
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  • September 25, 2018 to February 3, 2019
  • PHI Centre – Echo: The Sound of Space
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  • November 2, 2018
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  • Montréal, Canada
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  • September 30, 2018
  • Journée de la culture à la Maison de Radio-Canada
  • Montreal, Canada
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  • August 30 to September 2 2018
  • Festival de musique émergente
  • Rouyn-Noranda, Canada
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About us

VALAIRE is an electropop group based in Montreal. For 10 years, they’ve been known on the musical scene as Misteur Valaire. In 2016, they changed their name for VALAIRE and launched their fifth album – Obopopop – which includes the track The Coast.

Experts in business transformation, Turbulent designs and builds innovative digital platforms to engage audiences in new and exciting ways. Turbulent helps its clients and partners dream and better themselves, and do whatever it takes to bring content to the next level by exploring new technological avenues and ways of writing.


Send us an email at thecoast@turbulent.ca for more information.

  • A production by Turbulent with the support of SODEC and Radio-Canada.
  • The project is part of the implementation of the Plan culturel numérique du Québec.
  • Direction
  • Benoit Danis
  • Claudine Matte
  • Edern Talhouet
  • Romain Tavenard
  • Production
  • Claire Buffet
  • Original Music
  • Music Adaptation for the VR Experience
  • Loïc Thériault
  • Executive Production
  • Marc Beaudet
  • Benoît Beauséjour
  • Project Manager – Gen. Dir. Strategic Development and President’s Office
  • Harold Gendron
  • First Director, Multiscreen Content and Programming, webtv and ICI Tou.Tv
  • Christiane Asselin
  • Director ICI Tou.tv
  • Sophie Côté
  • First Content Manager, New Writings
  • Sophie Bégin
  • Turbulent wishes to thank the band VALAIRE and their manager William Rondeau for their collaboration, support and involvement. Thanks also to Jenny Thibault without whom this encounter would not have happened.